All governments are judged depending he results supplied to society (more children educated, trains more on time, population health), but also on how well it supplies these results. The impulse towards promoting public policies, and the main motivation of the fact that they represent the core of...

The export of furniture always represented a profitable domain for Romania. The current research provides a pertinent analysis with numbers for the situation of the export in the furniture industry. The article proposes a few important measures that should be considered by the Romanian...

The quality of services should be treated as a resultant derived from the satisfaction of the costumers participating in the service consumption, which requires prior knowledge on the predictable behaviour and reactions of the clients to the offered services. In its turn, the service monitoring...

El comercio electrónico en la modalidad Business to Consumer es una modalidad que presenta una serie de atributos beneficiosos para el desarrollo del comercio. Sin embargo, su adopción no ha presentado una tasa de crecimiento tan alta como la que se esperaría, incluso en países que han...

In today’s maturing consumer markets, emphasis is shifting from straightforward sales to a more holistic approach to customer life cycle management, with a stronger emphasis on how sales are generated and service provided all along the customer journey. Effectively managing these different...

Sales force performance is predominant in the B2B marketing literature. This chapter reviews how sales force performance has been defined, operationalized and measured. By providing a typology of sales force performance along two dimensions - namely positive versus negative performance and...

Effective service marketing is a complex activity that involves many different strategies, skills, tasks and activities. Customers perceive services in terms of quality of the service and how satisfied they are overall with their experiences. It will be easier for the marketers if they know what...

This mainly conceptual paper suggests a new approach, aimed at supporting SMEs’ strategic realignment in the recovery phase after the economic crisis of 2008-2009. The analysis of the impact of the recent crisis on the performance of the Italian medium-size firms allows the identification of...

The article presents an experiment that illustrates a behavior that I denote “relative thinking.” Subjects in the experiment revealed the minimal price difference for which they were willing to spend 20 minutes and go to a cheaper store. Five different goods and nine different prices were...