Shah, Anuj K.; Oppenheimer, Daniel M. - In: Judgment and Decision Making 2 (2007) December, pp. 371-379
We propose that people weight fluent, or easy to process, information more heavily than disfluent information when making judgments. Cue fluency was manipulated independent of objective cue validity in three studies, the findings from which support our hypothesis. In Experiment 1, participants...