Over the last few years several groups have experimented with the use of "observation" techniques for measuring the retail movement of fresh produce during a short period of time—a few days or a week. Some investigators have stated that the observation technique offers unique statistical...

The advertising industry is likely to be three times its current size by 1985. In view of current labor force trends, it is unlikely that the advertising industry will be able to attract a sufficient number of people to service that volume of advertising. The key to servicing this large volume...

New products achieve positions in the market place by disrupting existing brand loyalty and switching patterns. Test markets can be viewed as going through phases of equilibrium prior to new product introduction, disequilibrium during introduction and return to equilibrium. This process is...