Electronic Commerce is shaping many of our daily life tasks and with the introduction to new aspect of social interaction on the net a new phenomenon is emerging in the arena of e-commerce known as social commerce. Within this new trend in social commerce Instagram a simple yet powerful app is...

As new patterns of collaboration and social interaction in the virtual world of Massively Multiplayer Online Role Playing Games (MMORPGs) are found, such games have become a very popular research topic. In this paper, we empirically examine the issue of identity fraud in MMORPGs and provide its...

China's electronic marketplace has recorded tremendous growth, and apparel sales are rising rapidly. Two sequential field experiments in an apparel online shopping mall on Taobao, the most dominant marketplace in China, are carried out to analyze the effects of online promotion on hit list. We...

Achieving effective business design across the Internet and the offline channel is a critical concern for a hybrid firm's choice of pricing strategy. To examine the effects of consumer channel migration - a form of one-way channel interaction from the traditional sales channel to the Internet -...

TicketMonster is a deal-of-the-day coupon site which utilizes the Internet and mobile infrastructure to offer deals in Seoul and other cities around Korea on services at restaurants, cafes, spas, and so forth. Following the company's rapid expansion, management made the decision to expand the...

This research explores the economic rationale behind the increasing use of software rentals in the software industry in North America. The first part uses a two period game theoretic model to analyze a monopoly's pricing strategy. The monopoly produces two versions of the software, one in each...