A large body of literature studies the issues of the option price and other ex-antewelfare measures under the microeconomic theory to valuate reductions of risks inherentin environment and human health. However, it does not offer a careful discussion of howto estimate risk reduction values using...

Knappe Ressourcen bei Marketing Instrumenten wie Verkaufszeit, Werbebudget oder Regalplatz werden durch die Regel Elastizität × Deckungsbeitrag optimal aufgeteilt. Häufig empfehlen die Autoren, entsprechende Parameter aufgrund teurer Erhebungsmethoden oder zu kurzer Erhebungszeiträume...

Allocating the proper amount of shelf space to stock keeping units [SKUs] is an increasingly relevant and difficult topic for managers. Shelf space is a scarce resource and it has to be distributed across a larger and larger number of items. It is in particular important because the amount of...

Sales models are mainly used to analyze markets with a fairly small number of items, obtained after aggregating to the brand level. In practice one may require analyses at a more disaggregate level. For example, brand managers may be interested in a comparison across product attributes. For such...

Sales models are mainly used to analyze markets with a fairly small number of items, obtained after aggregating to the brand level. In practice one may require analyses at a more disaggregate level. For example, brand managers may be interested in a comparison across product attributes. For such...

Allocating the proper amount of shelf space to stock keeping units [SKUs] is an increasingly relevant and difficult topic for managers. Shelf space is a scarce resource and it has to be distributed across a larger and larger number of items. It is in particular important because the amount of...

In this paper, we propose and operationalize a new method for optimizing shelf arrangements. We show that there are important dependencies between the layout of the shelf and stock-keeping unit (SKU) sales and marketing effectiveness. The importance of these dependencies is further shown by the...

The finite normal mixture model has emerged as a dominant methodology for assessing heterogeneity in choice models. Although it extends the classic mixture models by allowing within component variablility, it requires that a relatively large number of models be separately estimated and fairly...