Girotra, Karan; Terwiesch, Christian; Ulrich, Karl T. - In: Management Science 53 (2007) 9, pp. 1452-1466
Understanding the value of a product development project is central to a firm's choice of project portfolio. The value of a project to a firm depends not only on its properties but also on the other projects being developed by the firm. This is due to interactions with the other projects that...