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What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah; Schwartz, Eric - In: MSI reports : working paper series (2010) 2, pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
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Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J.; … - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376749
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Multivariate visual diffusion for social groups
McShane, Blake; Bradlow, Eric T.; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376755
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How attribute quantity influences option choice
Sela, Aner; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376777
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - 2011
Persistent link: https://www.econbiz.de/10009376785
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Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377074
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Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - 2010
Persistent link: https://www.econbiz.de/10009377076
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Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377077
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - In: MSI reports : working paper series (2011) 1, pp. 211-256
Persistent link: https://www.econbiz.de/10009383319