The aim of the research presented in this paper is to contribute to understanding of the state of Serbian nongovernmental sector's image and the respective influencing factors. The NGO's image is considered to be its most important asset, and yet our findings show that in Serbia it is rather...

Investigation of the new innovative regulatory instruments of social and political marketing aimed at encouragement of social initiative becomes topical in the context of modernization in the Russian Federation. The brands created by the state are among the tools that are targeted at promotion...

In terms of health, children living in low socioeconomic families are disadvantaged relative to higher socioeconomic groups. Obtaining data to help improve health outcomes in this segment is challenging. Interviews were used to collect data from a sample of 36 low socioeconomic parents with...

The value of volunteers to society is unquestionable. Understanding volunteer's motivations has been regularly recognised by researchers and administrators as a valuable component of volunteer's management. However, why people volunteer remains a studied but unresolved question. Indeed,...

This article refers to an exploratory study, which intends to understand the perspective that students graduated from an Uruguayan University have about the University Social Responsibility. Moreover, the research does not focus in the eventual learning process that those graduated lived when...

Corporations have long realised the benefits of Corporate Social Responsibility (CSR), particularly the Cause Related Marketing (CRM) and many have adopted CRM as a marketing tool for achieving their marketing objectives by demonstrating a commitment to improve the quality of life in the...

The main aim of the paper is to identify the meaning of factors which influence creation, identification and utilization of competitive advantage of territory on the regional level. Through the theoretical knowledge and its analogical using in the conditions of regions and through the results of...

Governmental intervention by means of a variety of policies is meant to increase efficiency where the free market does not succeed in maintaining and equity relationship between the citizens. All governments are judged depending of the results supplied to society (more children educated, trains...

The paper at hand is a continuation of the work in progress presented at 9th International Congress of the International Association on Public and Nonprofit Marketing 2010, whose scientific approach is aimed at the use of promotion, as instrument of the marketing mix, triggered by the interest...

The European treaties allowed the European Union to be seen more as a political and economic area and less as a space with a common culture and values. However, in order to become a member state of this community, every country should respect such values as democracy, the rule of law, individual...