The objective of this article is to explore how the cultural participation influences on the evaluation of the consumers' quality of life. First, we study the concept of the quality of life comparing two approaches to the evaluation of the individual subjective well-being. We carried out a...

Initiation into smoking is largely a childhood phenomenon, with more than 75% of all smokers in Ireland starting smoking before they reach the age of 18. Focus groups were conducted, where teenage girls were shown various anti-smoking advertisements and cigarette packages containing anti-smoking...

Findings on the effectiveness of positive and negative appeals in social marketing are contradictory. This research proposal focuses on the three-decade historical use of positive and negative appeals in European HIV prevention social marketing ads in order to understand when, how and why these...

The aim of the research presented in this paper is to contribute to understanding of the state of Serbian nongovernmental sector's image and the respective influencing factors. The NGO's image is considered to be its most important asset, and yet our findings show that in Serbia it is rather...

Investigation of the new innovative regulatory instruments of social and political marketing aimed at encouragement of social initiative becomes topical in the context of modernization in the Russian Federation. The brands created by the state are among the tools that are targeted at promotion...

In terms of health, children living in low socioeconomic families are disadvantaged relative to higher socioeconomic groups. Obtaining data to help improve health outcomes in this segment is challenging. Interviews were used to collect data from a sample of 36 low socioeconomic parents with...

The value of volunteers to society is unquestionable. Understanding volunteer's motivations has been regularly recognised by researchers and administrators as a valuable component of volunteer's management. However, why people volunteer remains a studied but unresolved question. Indeed,...

This article refers to an exploratory study, which intends to understand the perspective that students graduated from an Uruguayan University have about the University Social Responsibility. Moreover, the research does not focus in the eventual learning process that those graduated lived when...

Corporations have long realised the benefits of Corporate Social Responsibility (CSR), particularly the Cause Related Marketing (CRM) and many have adopted CRM as a marketing tool for achieving their marketing objectives by demonstrating a commitment to improve the quality of life in the...

The main aim of the paper is to identify the meaning of factors which influence creation, identification and utilization of competitive advantage of territory on the regional level. Through the theoretical knowledge and its analogical using in the conditions of regions and through the results of...