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Optimal production design using conjoint analysis : computational complexity and algorithms
Kohli, Rajeev - In: European journal of operational research : EJOR 40 (1989) 2, pp. 186-195
Persistent link: https://www.econbiz.de/10001069738
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Gewinnorientierte Produktliniengestaltung unter Berücksichtigung des Kundennutzens
Gaul, Wolfgang - In: Journal of business economics : JBE 65 (1995) 8, pp. 835-855
Persistent link: https://www.econbiz.de/10001183811
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Integration of Kansei engineering and conjoint analysis to product design : a case study of a synthetic rattan sofa manufacturer
Oey, Elia; Soputro, Christopher Stanley; Wibowo, Steven … - In: International journal of business excellence : IJBEX 26 (2022) 2, pp. 238-260
Persistent link: https://www.econbiz.de/10013198270
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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Mining customer requirements from online reviews : a product improvement perspective
Qi, Jiayin; Zhang, Zhenping; Jeon, Seongmin; Zhou, Yanquan - In: Information & management : the internat. journal of … 53 (2016) 8, pp. 951-963
Persistent link: https://www.econbiz.de/10011647459
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Optimale Produktgestaltung : Erfolgsprognose mit analytic hierarchy process und Conjoint-Analyse
Tscheulin, Dieter K. - 1992
Persistent link: https://www.econbiz.de/10004141277
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Nachfragerorientierte Produktgestaltung auf Investitionsgütermärkten
Schmidt-Gallas, Dirk - 1998
Persistent link: https://www.econbiz.de/10004009903
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Simultane Conjointanalyse, Benefitsegmentierung, Produktlinien- und Preisgestaltung
Aust, Eberhard - 1996
Persistent link: https://www.econbiz.de/10004261191
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Valuation of Patented Product Features
Allenby, Greg M.; Brazell, Jeff D.; Howell, John R.; … - 2014
Ultimately, patents have value to the extent to which the product features enabled by the patents have economic value in the marketplace. That is, products which are enhanced by inclusion of patented features should generate incremental profits to the firm offering the enhanced product. Measures...
Persistent link: https://www.econbiz.de/10014151420