Mishra, Birendra K.; Raghunathan, Srinivasan - In: Management Science 50 (2004) 4, pp. 445-457
competition between manufacturers of competing brands and that the increased competition benefits a retailer that stocks these … brands. Competition arises because of brand substitution; that is, some consumers may switch to another brand if their … stock. When the retailer makes the stocking-level decisions, the competition is mitigated by the pooling of demands at the …
