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Closed-Loop Advertising Strate...
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Fruchter, Gila E.
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Kalish, Shlomo
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Messinger, Paul R.
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Management science : journal of the Institute for Operations Research and the Management Sciences
8
Management Science
5
European journal of operational research : EJOR
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Journal of economic dynamics & control
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Marketing Science
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Technological forecasting & social change : an international journal
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Annals of operations research ; volume 264, numbers 1/2 (May 2018)
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HEC Paris research paper series
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International Journal of Forecasting
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International marketing ; Vol. V
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Journal of advertising research
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Managerial Economics Research Center, Graduate School of Management, University of Rochester, Working Paper Series, Nr MERC 83-02
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Models and methods in economics and management science : essays in honor of Charles S. Tapiero
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Modern economy
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Optimal control and dynamic games : applications in finance, management science and economics ; [This volume is proudly dedicated by its editors and contributors to Professor Suresh P. Sethi...]
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Production and Operations Management
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Purdue Univ. Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management
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The Journal of Business
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Weltwirtschaftliches Archiv : Zeitschrift des Instituts für Weltwirtschaft an der Universität Kiel
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ECONIS (ZBW)
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5
EconStor
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1
Closed-loop advertising strategies in a duopoly
Fruchter, Gila E.
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
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2
Closed-Loop Advertising Strategies in a Duopoly
Fruchter, Gila E.
;
Kalish, Shlomo
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10006100540
Saved in:
3
Dynamic promotional budgeting and media allocation
Fruchter, Gila E.
;
Kalish, Shlomo
- In:
European journal of operational research : EJOR
111
(
1998
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10006669589
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4
Dynamic promotional budgeting and media allocation
Fruchter, Gila E.
;
Kalish, Shlomo
- In:
European Journal of Operational Research
111
(
1998
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10005277730
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5
New product diffusion model with price advertising and uncertainty
Kalish, Shlomo
-
1983
-
3. rev
Persistent link: https://www.econbiz.de/10002179557
Saved in:
6
A new product adoption model with price, advertising, and uncertainty
Kalish, Shlomo
- In:
Management science : journal of the Institute for …
31
(
1985
)
12
,
pp. 1569-1585
Persistent link: https://www.econbiz.de/10001015535
Saved in:
7
Optimal price subsidy policy for accelerating the diffusion of innovation
Kalish, Shlomo
-
1981
Persistent link: https://www.econbiz.de/10004727030
Saved in:
8
New product diffusion model with price advertising and certainity
Kalish, Shlomo
-
1983
-
3. rev.
Persistent link: https://www.econbiz.de/10004727223
Saved in:
9
Relationships in marketing and optimal control
Fruchter, Gila E.
- In:
Models and methods in economics and management science …
,
(pp. 95-106)
.
2014
Persistent link: https://www.econbiz.de/10011551847
Saved in:
10
Two-part tariff pricing in a dynamic environment
Fruchter, Gila E.
- In:
Optimal control and dynamic games : applications in …
,
(pp. 141-153)
.
2005
Persistent link: https://www.econbiz.de/10003108040
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