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The Validity of ROI as a Measure of Business Performance.
Jacobson, Robert - In: American Economic Review 77 (1987) 3, pp. 470-78
Persistent link: https://www.econbiz.de/10005759426
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Competitive entry and pricing responses to product innovation
Bayus, Barry L.; Chintagunta, Pradeep K. - In: Review of marketing science 1 (2003) 3, pp. 1-24
Persistent link: https://www.econbiz.de/10003887708
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The role of pre-entry experience, entry timing, and product technology strategies in explaining firm survival
Bayus, Barry L.; Agarwal, Rajshree - In: Management science : journal of the Institute for … 53 (2007) 12, pp. 1887-1902
Persistent link: https://www.econbiz.de/10003600452
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Consumer options : theory and an empirical application to a sports market
Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 401-414
Persistent link: https://www.econbiz.de/10003983702
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The strategic effects of multimarket contact : mutual forbearance and competitive response in the personal computer industry
Kang, Wooseong; Bayus, Barry L.; Balasubramanian, Sridhar - In: Journal of marketing research : JMR 47 (2010) 3, pp. 415-427
Persistent link: https://www.econbiz.de/10003983714
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Creating and managing the product mix
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503402
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Consumer forwards : concept and empirical analysis of a sports ticket market
Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: International journal of sport finance 10 (2015) 2, pp. 103-121
Persistent link: https://www.econbiz.de/10011284952
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Local consumers' reception of imported and domestic movies in the Korean movie market
Moon, Sangkil; Bayus, Barry L.; Yi, Youjae; Kim, Junhee - In: Journal of cultural economics 39 (2015) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10011332882
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Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver; Bayus, Barry L.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
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Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547
Persistent link: https://www.econbiz.de/10011340286