Li, Yongli; Wu, Chong; Luo, Peng - In: Management Decision 52 (2014) 10, pp. 2002-2020
Purpose – Rating, as a common way of evaluation, is a significant exercise and plays a major role in managerial decision-making in general and in particular online purchasing. The paper aims to discuss these issues. Design/methodology/approach – This study utilizes the theory of social...