Similar Search Results

360i generates nearly $ 1 billion in revenue for internet paid-search clients

Geraghty, Kevin; Sonmezer, Eric; Maron, Matthew; Ruble, … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 1, pp. 24-37

Persistent link: https://www.econbiz.de/10011671880

Are there differing strategies for social media use by winery size in California?

Higgins, Lindsey M.; Wolf, Marianne McGarry - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 64-78

Persistent link: https://www.econbiz.de/10011804273

A qualitative study of consumer perceptions about masculinity in advertising : content, sentiment, and discourse analysis

Kreicbergs, Toms; Ščeulovs, Deniss - In: International journal of learning and change : IJLC 16 (2024) 2/3, pp. 327-348

Persistent link: https://www.econbiz.de/10015065936

Economic policy uncertainty nexus with the value relevance of advertising : evidence from an emerging market

Jabbouri, Imad; Farooq, Omar; Jabbouri, Rachid - In: International journal of finance & economics : IJFE 29 (2024) 2, pp. 2342-2359

Persistent link: https://www.econbiz.de/10014533422

Moving forward : the role of marketing in fostering public transport usage

Gijsenberg, Maarten J.; Verhoef, Peter C. - In: Journal of public policy & marketing 38 (2019) 3, pp. 354-371

Persistent link: https://www.econbiz.de/10012534249

Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing

Ulver, Sofia; Laurell, Christofer - In: Journal of public policy & marketing 39 (2020) 4, pp. 477-493

Persistent link: https://www.econbiz.de/10012534325

The regulatory and marketing environment surrounding the legalization of retail marijuana and the impact on youth

Kelly, Kathleen; Berry, Christopher; Comello, Maria … - In: Journal of public policy & marketing 40 (2021) 1, pp. 62-82

Persistent link: https://www.econbiz.de/10012534333

Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks

North, Michael - In: International journal of internet marketing and … 14 (2020) 4, pp. 454-471

Persistent link: https://www.econbiz.de/10012512674

Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016

Sánchez-Olmos, Cande; Castelló-Martínez, Araceli - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 874-892

Persistent link: https://www.econbiz.de/10012258144

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

Smith, Trevor A. - 2022

1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with … Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4 …. A Qualitative Inquiry into Marketing Effectiveness of the SMEs -- 5. The Key Drivers of Marketing Efficiency of the SME …

Persistent link: https://www.econbiz.de/10013386128