Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …

werden. Vielmehr bestehe die Aufgabe des Marketing darin, Prozesse zu initiieren, durch die die Kommunikation der Kunden …

Online-Medien im Marketing eignen sich aufgrund ihrer Interaktivität und Simultaneität für die Initiierung …