In this paper we examine Intel's launch of Centrino and interpret it as platform leader's attempt to restructure a supply chain. We provide a narrative of key actions and how they coordinated changes and offer a framework of the predictable consequences for complementary markets. We then collect...

We study the role that switching costs, compatibility, and mergers and acquisitions, play in influencing the evolution of a multi-market industry. By looking at the case of the Local Area Networking industry, we propose a 'history friendly model' to replicate its evolution during the 1990s. Our...