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The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration: A Cross-Country Comparison - This study investigates the individual effects of brand name an...

Hulland, John S. - In: Journal of international consumer marketing 11 (1999) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10007122264

Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena

Urban, Glen L.; Hulland, John S.; Weinberg, Bruce D. - In: Journal of marketing 57 (1993) 2, pp. 47-63

Persistent link: https://www.econbiz.de/10006008210

Japanese Investment in Transitional Economies: Characteristics and Performance

Beamish, Paul W.; Delios, Andrew; Beamish, Paul W.; … - William Davidson Institute, University of Michigan - 1998

This paper presents and analyzes comparative data on 2,343 foreign-owned organizations operating in the transitional economies of China, Viet Nam and the countries of Central and Eastern Europe (CEE). Specifically, it compares the extent, sectoral distribution, characteristics and performance of...

Persistent link: https://www.econbiz.de/10005784771