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Resource-advantage theory : a foundation for new insights into global advertising research
Griffith, David A.; Yalcinkaya, Goksel - In: International journal of advertising : the quarterly … 29 (2010) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10003944649
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Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy : an examination in Italy and the US
Rubera, Gaia; Ordanini, Andrea; Griffith, David A. - In: Journal of international business studies : JIBS ; an … 42 (2011) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10009154385
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Understanding governance decisions in a partially integrated channel : a contingent alignment framework
Kim, Stephen K.; McFarland, Richard G.; Kwon, Soongi; … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 603-616
Persistent link: https://www.econbiz.de/10009161338
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Release the constraints : solving the problems of export financing in troublesome times
Griffith, David A.; Czinkota, Michael R. - In: Business horizons 55 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009548143
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Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.; Dimitrova, Boryana V. - In: Journal of international marketing 22 (2014) 3, pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
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Looking back to move forward : a review of the evolution of research in international marketing channels
Hoppner, Jessica J.; Griffith, David A. - In: Journal of retailing 91 (2015) 4, pp. 610-626
Persistent link: https://www.econbiz.de/10011422443
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Contract specificity, contract violation, and relationship performance in international buyer-supplier relationships
Griffith, David A.; Zhao, Yanhui - In: Journal of international marketing 23 (2015) 3, pp. 22-40
Persistent link: https://www.econbiz.de/10011341901
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Global marketing managers : improving global marketing strategy through soft skill development
Griffith, David A.; Hoppner, Jessica J. - In: International marketing review 30 (2013) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009730551
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Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.; Kiessling, Timothy; Dabić, Marina - In: International marketing review 29 (2012) 4, pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.; Griffith, David A. - In: Interdisciplinary approaches to product design, …, (pp. 39-65). 2012
Persistent link: https://www.econbiz.de/10009626900