Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig am Markt bestehen zu können, ist es für einen Dienstleistungsanbieter entscheidend, das Vertrauen seiner Kunden zu gewinnen. Aufbauend auf theoretischen Grundlagen werden am...

When learning two languages of the same language family, one will realize quickly that there are similarities. But how deep are language and culture related? For long time the hypothesis that languages are responsible for cultural development was held to be true, later the opposite was assumed,...

We introduce a new two-dimensional measure for the heterogeneity of performance within groups of economic units. This measure accounts both, for the relative performance of the single units of groups and their relative size. We demonstrate that the new measure leads to a much more differentiated...

Die strategische Asset Allokation ist die für den langfristigen Anlageerfolg wichtigste Entscheidung eines Kapitalanlegers. Eine fundierte Entscheidung erfordert einen mehrstufigen, strukturierten Prozess. Der Anleger muss sich mit den realistischen Chancen des Kapitalmarktes und mit seinen...

Both, discussion and legislation in the field of corporate governance have been dominated by new institutional economics, especially agency theory. Due to its restrictive assumptions agency theory systematically disregards some important aspects that influence cooperative interaction between...

Communication is at the center of any business transaction. Unfortunately until recently, communication has rarely been assigned its proper relevance in traditional business studies at German universities. This paper attempts to demonstrate why communication science can and should be an integral...

Das Äquivalenzprinzip der Finanzmathematik vergleicht und bewertet Zahlungsströme. Dazu ist eine Bewertung von Zeit und von Unsicherheit notwendig. Aus einem mathematischen Blickwinkel gesehen ist die Bewertung eine Äquivalenzrelation. Diese Darstellungsweise gibt einen einheitlichen formalen...

The economics of the Croatian war differ considerably from what is often thought of as typical features of a war economy. Most strikingly, while wars are often perceived as generating a tendency towards repressed inflation and a command economy the Croatian economy actually moved in the opposite...

The traditional approach to measuring allocative efficiency is based on input prices, which are rarely known at the firm level. This paper proposes a new approach to measure allocative efficiency which is based on the output-oriented distance to the frontier in a profit - technical efficiency...

The evaluation of consulting services is a widely, but controversially discussed issue. While there is obviously an increasing need for appropriate evaluation, there are critics questioning the applicability of evaluation methods as well as the motivation to assess. We provide a framework that...