Similar Search Results

Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks

North, Michael - In: International journal of internet marketing and … 14 (2020) 4, pp. 454-471

Persistent link: https://www.econbiz.de/10012512674

Estonian marketers' attitude towards podcasts as an innovative marketing channel

Resilient, Kaja; Kurtis, Mare; Ohlau, Aili - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 202-218

Persistent link: https://www.econbiz.de/10013202300

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

Persistent link: https://www.econbiz.de/10013203503

Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany

Logemann, Jan - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 208-231). 2022

Persistent link: https://www.econbiz.de/10013191962

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …

Persistent link: https://www.econbiz.de/10013192340

Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors

Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22

Persistent link: https://www.econbiz.de/10012879120

Review of neuroscience in marketing: areas, emotions and tools

Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100

Persistent link: https://www.econbiz.de/10012887908

Synchronising marketing and supply chain management policies for improving system performance

Goyal, Suresh K.; Jain, Richa - In: International journal of procurement management 6 (2013) 5, pp. 609-619

Persistent link: https://www.econbiz.de/10010207614

Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016

Sánchez-Olmos, Cande; Castelló-Martínez, Araceli - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 874-892

Persistent link: https://www.econbiz.de/10012258144

Economic crisis and its impact on promotion and media in Cyprus

Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734

Persistent link: https://www.econbiz.de/10011632017