, development and leveraging of firm capabilities. Design/methodology/approach The author first reviews the key findings of … act on capabilities in three areas: the leveraging of existing capabilities, the sourcing of capabilities internally and … the sourcing of capabilities externally. Practical implications The model is useful for focusing executives on how …

few empirical studies have addressed the capabilities needed to become market‐driven and the performance advantages … accruing to firms possessing these capabilities. One of the barriers faced has been in defining what is meant by the term …‐driven. Presents evidence that market‐driven business units developed higher levels of six vital marketing capabilities (in the areas …

specialized commercialization capabilities. According to the predominant framework, if the innovation is protected by a strong … appropriabilty regime the optimal strategy is to license the innovation to an incumbent product firm. This paper argues by contrast … commercialize alone or to pursue a hybrid arrangement (called co-promotion) whereby it licenses the innovation but retains the …

capabilities and knowledge, considered as key inputs to foster economic growth. Then, attention will be turned to structural change … and innovation, trying to map - using the taxonomies put forward by the innovation literature - the concrete ways through … involved into globalized markets where domestic innovation has to be complemented by the role played by international …