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From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.; Naert, Philippe Antoine - 1986
Persistent link: https://www.econbiz.de/10000739119
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When does lag structure really matter ... indeed?
Bultez, Alain V.; Naert, Philippe Antoine - 1987
Persistent link: https://www.econbiz.de/10000739159
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Shelf allocation for retailers' profit, SHARP
Bultez, Alain V.; Naert, Philippe Antoine - 1987 - Rev
Persistent link: https://www.econbiz.de/10000739191
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Estimating gravitational market share models
Bultez, Alain V.; Naert, Philippe Antoine - 1973
Persistent link: https://www.econbiz.de/10000771064
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From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.; Naert, Philippe Antoine - 1986
Persistent link: https://www.econbiz.de/10000699122
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Control of advertising expenditures based on aggregate models of carryover effects
Bultez, Alain V. - In: New challenges for management research, (pp. 31-44). 1985
Persistent link: https://www.econbiz.de/10001306085
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Leader's dynamic marketing behavior in oligopoly
Bensoussan, Alain; Bultez, Alain; Naert, Philippe - In: Applied optimal control, (pp. 123-145). 1978
Persistent link: https://www.econbiz.de/10001900470
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Control of advertising expenditures based on aggregate models of carryover effects
Bultez, Alain; Naert, Philippe - 1984
Persistent link: https://www.econbiz.de/10001967274
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SHARP: shelf allocation for retailer profit
Bultez, Alain; Naert, Philippe - 1984
Persistent link: https://www.econbiz.de/10001967301
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SH. A. R. P. Shelf allocation for retailer profit : theory and implementation methodology
Bultez, Alain; Naert, Philippe - 1982
Persistent link: https://www.econbiz.de/10001967327