The marketing - entrepreneurship interface at corporate level has generated many debates and studies in the last two … decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in … the development of entrepreneurial processes, while entrepreneurial orientation and behavior enhance the marketing …

Recent extensions to the knowledge spillover theory of entrepreneurship (KSTE) show that the successful … firms in the case of German SMEs. Using a set of 177 in-depth interviews with firm representatives, the system of … structures for knowledge spillovers for German SMEs are described. I identify institutional characteristics connected to the dual …