A study of 16 constituent businesses of large UK banks, building societies and insurers shows that product development success is associated with particular styles of head office involvement. Apart from providing financial resources, effective head offices provide leadership in the agreement of...

Deregulation, advances in enabling technology, and aggressive competition from new suppliers, including banks, are causing more and more traditional insurance companies to revise the way in which product development is undertaken. A study of ten companies offering life insurance and ten...

This paper reports the results of a study into leadership of new service development projects in consumer banking. A sample of UK businesses embracing both new entrants and mature incumbent players was studied. The results highlight considerable similarity in the project “micro‐climate”...

This article reviews three types of innovation which contribute to organic business development: product innovation, process innovation and market innovation. It argues that market innovation ‐ defined as improving the mix of target markets and how these are served ‐ provides a powerful...

The distinguishing feature of new style product development is that it allows companies to achieve new sales growth even in markets which many suppliers regard as mature. Success is achieved by using marketing skills to focus technical skills. Discusses the operational requirements for making...