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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities

Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75

Persistent link: https://www.econbiz.de/10011580587

Value creation in consumption journeys : recursive reflexivity and practice continuity

Akaka, Melissa Archpru; Schau, Hope Jensen - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 499-515

Persistent link: https://www.econbiz.de/10012107184

How does innovation emerge in a service ecosystem?

Chandler, Jennifer D.; Danatzis, Ilias; Wernicke, Carolin; … - In: Journal of service research 22 (2019) 1, pp. 75-89

Persistent link: https://www.econbiz.de/10012005776

The stories you tell : crafting managerially relevant articles based on qualitative research

Akaka, Melissa Archpru; Schau, Hope Jensen - In: Journal of advertising research 63 (2023) 2, pp. 185-200

Persistent link: https://www.econbiz.de/10014317790

Localized globalization through structures of common difference and the in-store curation of a glocal retailscape

Schau, Hope Jensen; Akaka, Melissa Archpru; … - In: Journal of retailing 99 (2023) 4, pp. 634-653

Persistent link: https://www.econbiz.de/10014465665

Global brand positioning and perceptions: International advertising and global consumer culture

Akaka, Melissa Archpru; Alden, Dana L - In: International journal of advertising : the quarterly … 29 (2010) 1, pp. 37-57

Persistent link: https://www.econbiz.de/10008385873

Roles as resources : a social roles perspective of change in value networks

Akaka, Melissa Archpru; Chandler, Jennifer D. - In: Marketing theory 11 (2011) 3, pp. 243-260

Persistent link: https://www.econbiz.de/10009870765

Using data to advance service : managerial issues and theoretical implications from action research

Lim, Chiehyeon; Kim, Min-Jun; Kim, Ki-Hun; Kim, Kwang-Jae; … - In: Journal of Service Theory and Practice 28 (2018) 1, pp. 99-128

Purpose: The proliferation of (big) data provides numerous opportunities for service advances in practice, yet research on using data to advance service is at a nascent stage in the literature. Many studies have discussed phenomenological benefits of data to service. However, limited research...

Persistent link: https://www.econbiz.de/10012077378

Market orientation, internal process, and external network : a qualitative comparative analysis of key decisional alternatives in the new service development

Ordanini, Andrea; Maglio, Paul P. - In: Decision sciences : DS 40 (2009) 3, pp. 601-

Persistent link: https://www.econbiz.de/10003885993

Toward a science of service systems : value and symbols

Spohrer, James C.; Maglio, Paul P. - 2010

Persistent link: https://www.econbiz.de/10003968705