The identification and selection of attractive foreign markets is one of the most important concerns in exporting. This process requires using relevant, timely and useful information. Uses a sample of leading Turkish exporters to identify the information preferences of exporters in evaluating...

Methodological consistency and rigour continue to be remaining challenges in cross‐cultural research. Scholars need to reach a degree of standardization in the choice and application of research methods in conducting research across national and cultural boundaries. Seeks to propose a general...

With the increasing costs of product failures, marketers need to be more systematic in their approach to assessing acceptance of new products. The general principles of test marketing are described and some of the errors which occur in a test market noted.

A review of recent literature focusing on the networks of relationship in international marketing. Dyadic relationships and etworks and system and unit perspective, conceptual development, and etwork strategies are embraced. How organisations can adapt their structures and managerial practices...

A variety of topics within international marketing are reviewed: global product strategies; export marketing and distribution strategies; export and planning future business with developing countries; and the difficulties of trading within Eastern Europe.

Introduction International marketing activities of firms continue to assume increasing importance in the world economy. Firms of all sizes and backgrounds, especially in the industrialised countries, exhibit a greater degree of willingness to respond to attractive opportunities in international...