Summary The transnational solution developed by Bartlett and Ghoshal is shown to be suitable for only a few special cases of multinational enterprise (MNE) strategy and structure. As MNEs have most of their assets and sales within their home region, they are in need of regional, not...

We analyse the green strategies of six multinational enterprises subject to environmental regulations. In this framework we add government regulations as an explicit 'sixth force' to Porter's basic 'five forces' model. First, we distinguish between shifts in corporate strategy towards market...