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Assigning television commercial videotapes to time slots under alternative message spacing policies
Brusco, Michael J.; Singh, Renu - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 431-450
Persistent link: https://www.econbiz.de/10008649361
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Multicriterion market segmentation : a new model, implementation, and evaluation
Liu, Ying; Ram, Sudha; Lusch, Robert F.; Brusco, Michael J. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 880-894
Persistent link: https://www.econbiz.de/10008736178
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Amalgamation of partitions from multiple segmentation bases : a comparison of non-model-based and model-based methods
Andrews, Rick L.; Brusco, Michael J.; Currim, Imran S. - In: European journal of operational research : EJOR 201 (2010) 2, pp. 608-618
Persistent link: https://www.econbiz.de/10003924842
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Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna; Brusco, Michael J.; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
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Marketing's SEM based nomological network : constructs and research streams in 1987 - 1997 and in 1998 - 2008
Ramirez, Edward; David, Meredith E.; Brusco, Michael J. - In: Journal of business research : JBR 66 (2013) 9, pp. 1255-1260
Persistent link: https://www.econbiz.de/10009756063
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Emergent clustering methods for empirical OM research
Brusco, Michael J.; Steinlay, Douglas; Cradit, J. Dennis; … - In: Journal of operations management 30 (2012) 6, pp. 454-466
Persistent link: https://www.econbiz.de/10009624357
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Weaving webs of innovation
Fox, Gavin L.; Smith, Jeffery S.; Cronin, J. J.; … - In: International journal of operations & production … 33 (2013) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10009722681
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Service sweethearting : its antecedents and customer consequences
Brady, Michael K.; Voorhees, Clay M.; Brusco, Michael J. - In: Journal of marketing 76 (2012) 2, pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
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Exploring the social mechanisms for variation reduction for direct store delivery (DSD) and vendor managed inventory performance : an integrated network governance and coordination...
Stolze, Hannah J.; Brusco, Michael J.; Smith, Jeffery S. - In: International journal of production economics 234 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502796
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Cluster analysis in empirical OM research : survey and recommendations
Brusco, Michael J.; Singh, Renu; Cradit, J. Dennis; … - In: International journal of operations & production … 37 (2017) 3, pp. 300-320
Persistent link: https://www.econbiz.de/10011642931