strategy (strategic approach) firm strategies (strategies typical) business strategies (policies), functional strategies …

verify the thesis put forward by the author that the use of this type of branding and an appropriate marketing strategy can … be an excellent form of promoting a given country and culture. Design/methodology/approach - The conclusions presented in … strategy can be an excellent form of promoting a given country and culture. Both brands (however Kenzo in lesser degree, what …

Purpose – The purpose of this paper is to develop a framework for differentiation focused supply chain design (SCD …). Design/methodology/approach – This research uses a literature review and case study approach to develop a framework for … this process is aligned with new product development (NPD), so they exchange information, and operate based on the same …

and how this can inform digital channel engagements. Design/methodology/approach This study investigates the emotional … infrastructure and suggest how to better design digital channel engagements to address passenger latent needs.  …

entire business model moulded in building blocks, and realize what the authors called meaning strategy. Design …/methodology/approach – After a detailed overview of the theoretical background grounded in the strategy literature and design one, to support the ….g. design driven innovation), the paper aims to present a new business modeling approach driven by design and meanings …

estimate, summary information on a base June 1982 capital cost, details of the escalated capital cost estimate and separate … sections devoted to preoperations, start-up, and operations cost. The base estimate is supported by detailed information in … Mechanical Design Report, No. 28b - Staffing Plans, No. 31b - Construction Plan, and No. 33b - Startup and Operation Plan. …