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How targeting affects customer search : a field experiment
Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
Kalaignanam, Kartik; Kushwaha, Tarun; Steenkamp, … - In: Management Science 59 (2013) 3, pp. 748-769
information technology capabilities and low on marketing capabilities, and less beneficial when it concerns presales CRM …
Persistent link: https://www.econbiz.de/10010990594
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Search Engine Advertising: Channel Substitution When Pricing Ads to Context
Goldfarb, Avi; Tucker, Catherine - In: Management Science 57 (2011) 3, pp. 458-470
marketers' need to target their communications. This paper was accepted by Pradeep Chintagunta, marketing. …
Persistent link: https://www.econbiz.de/10009197940
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On optimal auctions for mixing exclusive and shared matching in platforms
Bhargava, Hemant K.; Csapó, Gergely; Müller, Rudolf - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2653-2676
Persistent link: https://www.econbiz.de/10012254439
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Timing of RFID Adoption in a Supply Chain
Whang, Seungjin - In: Management Science 56 (2010) 2, pp. 343-355
This paper studies the incentives behind the adoption of radio-frequency identification (RFID) in a supply chain. One prominent feature of RFID technology is that once RFID tags are attached on the items at an upstream site, the same tags can be reused at its downstream sites at lower or zero...
Persistent link: https://www.econbiz.de/10009214629
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Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
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When 3 + 1 > 4 : gift structure and reciprocity in the field
Gilchrist, Duncan Sheppard; Luca, Michael; Malhotra, Deepak - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2639-2650
Persistent link: https://www.econbiz.de/10011577164
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Buyer uncertainty about seller capacity : causes, consequences, and a partial solution
Horton, John J. - In: Management science : journal of the Institute for … 65 (2019) 8, pp. 3518-3540
Persistent link: https://www.econbiz.de/10012062680
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Can reputation discipline the gig economy? : experimental evidence from an online labor market
Benson, Alan; Sojourner, Aaron; Umyarov, Akhmed - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 1802-1825
Persistent link: https://www.econbiz.de/10012234710
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515