A. Majid, Kashef; Bryant, Andrew; A. Rau, Pradeep - In: Journal of Product & Brand Management 23 (2014) 6, pp. 420-428
Purpose – This paper aims to investigate the presence of varying price points on the impact of product valuations in both English and reverse auctions on potential bidders, that is, those not yet engaged in the auction. Internet auctions, both English style and reverse, constitute one of the...