This paper studies strategic consumer shopping behavior in response to a macroeconomic policy in the case of currency reform, and quantifies its unintended consequences for retailers vis-a-vis the policy goal. Using transaction-level data from a large retail chain in India, we document consumer...

We evaluate whether and how branded TV product placement affects sales for cigarette brands. We use data on product placement from TV shows and data on retail sales of cigarettes to estimate a demand model that incorporates the level of product placement exposure for each cigarette brand. We...

Marketing researchers have used models of consumer demand to forecast future sales; to describe and test theories of consumer behavior; and to measure the response to marketing interventions. The basic framework typically starts from microfoundations of expected utility theory to obtain a...

Governments worldwide have spent billions of dollars on monetary incentives for consumers,such as tax credits, to encourage the adoption of eco-friendly (“green”) products. However, thereis little consensus regarding the effectiveness of tax credit incentives in increasing green...

We present a framework for modeling consumer adoption of multiple categories of technology products that may be related as complements (or substitutes). The context of technology products as well as the relationship between categories poses some unique challenges. First, the declining prices...

In this research, we provide a new method to estimate discrete choice models with unobserved heterogeneity that can be used with either cross-sectional or panel data. The method imposes nonparametric assumptions on the systematic subutility functions and on the distributions of the unobservable...

Car buying for more than 80% of consumers involves obtaining a loan at a dealership in the U.S. Many of these buyers unknowingly pay an undisclosed interest rate markup charged by car dealerships, i.e., a dealer markup. The opaqueness of the dealer markup practice and a regulatory vacuum have...

In today’s digital economy, online reviews have become increasingly important for businesses and consumers. However, the downstream impacts of customer review content on reviewers’ own decisions are not well understood. The authors explore the relationships between customer review content...

Online retailers widely use prices and reviews, as additional information cues along with thumbnail pictures, when making product recommendations to consumers. They may use both prices and reviews (“dual cues”), either one (“single cue”), or simply display pictures of recommended...