Purpose – This paper seeks to empirically investigate how a heavyweight product manager (HW) can impact the cross‐functional team and project performance (PP) through actively influencing the ways and the extent of strategic alignment (SA), shared project mission, and clarity of project...

Purpose – The operational outcomes of form postponement (FP) have been increasingly investigated in the last two decades under the effects of escalating product variety and diffusion of mass customisation strategies. However, conflicting or hard‐to‐relate findings are quite frequent in the...

Purpose – The purpose of this paper is to challenge the common claim of “infinite variety” being demanded in the marketplace by measuring not just how much variety theoretically could be produced, but how much is actually demanded by the customer. To this effect, the authors propose and...

Purpose – The main objective of this article is to propose an interpretive model that attempts to decipher a product's values in terms of functionality, usability and meaning. This model can support companies in better integrating these values in their product offering and in defining the most...

Purpose – The purpose of this paper is to investigate how product modularity (PM) is related to mass customization (MC) capability and plant competitiveness. Design/methodology/approach – The paper tests hypothesized relationships using structural equation modeling with an international...

Purpose – Using the framework of search attributes, experience attributes, credence attributes and conjoint analysis methodology, the purpose of this paper is to estimate the utilities of various attributes that may be used in positioning teeth‐whitening products. In addition, this research...

Purpose – This research paper aims to examine the relationships among the factors associated with changing shopping environment, consumer knowledge and reference price. Design/methodology/ approach – A self administered online survey was used to collect data (final sample size was 265)....

Purpose – Using the product classification proposed by the Commodity School as it was originally expressed and later developed, this research aims to focus on defining pricing strategies for specific corporate objectives, that is, profit increase, market share increase, and prevention of new...

Machining with pressurized coolant is nowadays widely accepted technique in the manufacturing industry, especially in high performance machining conditions. The data on the effects of variation of high coolant pressure in drilling operation is limited. This paper presents the effect of high...