Steyaert, Chris; Ostendorp, Anja; Gaibrois, Claudine - In: Journal of World Business 46 (2011) 3, pp. 270-278
To address the complexity of multilingual communication, this paper applies a discursive approach to analyze how people account for the ways that specific languages are used in multilingual companies. Through our discourse analysis, we identify six different ways of accounting for language use....