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Nonprofit versus for-profit health carecompetition : how service mix makesnonprofit hospitals more profitable
Moon, Jihwan; Shugan, Steven M. - In: Journal of marketing research 57 (2020) 2, pp. 193-210
Persistent link: https://www.econbiz.de/10012180448
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A Mathematical Programming Model for Optimal Product Line Structuring
Shugan, Steven M.; Balachandran, V. - Center for Mathematical Studies in Economics and … - 1977
Persistent link: https://www.econbiz.de/10005252490
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MARKETING - Advance Selling for Services
Shugan, Steven M.; Xie, Jinhong - In: California management review : CMR 46 (2004) 3, pp. 37-54
Persistent link: https://www.econbiz.de/10006609928
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Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 403-410
Persistent link: https://www.econbiz.de/10007376830
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Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 25 (2006) 3, pp. 203-216
Persistent link: https://www.econbiz.de/10007271608
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Product Assortment in a Triopoly
Shugan, Steven M. - In: Management Science 35 (1989) 3, pp. 304-320
Producers of super-premium ice cream, such as Häagen-Dazs, offer a smaller assortment of flavors than the producers of lesser quality ice cream. Examples of this phenomenon can be found in other industries as well. In many industries, the producers of higher-quality products offer a smaller...
Persistent link: https://www.econbiz.de/10009214928
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Advance-selling as a competitive marketing tool
Shugan, Steven M.; Xie, Jinhong - In: International journal of research in marketing : IJRM ; … 22 (2005) 3, pp. 351
Persistent link: https://www.econbiz.de/10006160040
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Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Day, George S.; Deighton, John; Narayandas, Das; … - In: Journal of marketing 68 (2004) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10005929510
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Strategic Service Pricing and Yield Management
Desiraju, Ramarao; Shugan, Steven M. - In: Journal of marketing 63 (1999) 1, pp. 44-56
Persistent link: https://www.econbiz.de/10005970711
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Film Critics: Influencers or Predictors?
Eliashberg, Jehoshua; Shugan, Steven M. - In: Journal of marketing 61 (1997) 2, pp. 68-78
Persistent link: https://www.econbiz.de/10005984697