Swami, Sanjeev; Eliashberg, Jehoshua; Weinberg, Charles B. - In: Marketing Science 18 (1999) 3, pp. 352-372
challenges, given the short life cycles of movies, the changing level of demand over time, the scarcity of shelf space, and the … help select and schedule movies for a multiple-screens theater over a fixed planning horizon in such a way that the … exhibitor's cumulative profit is maximized. By treating the multiple screens as and the movies as , we provide an analogy of the …