Looking Beyond the Frontiers of Conventional International Business Research: Exploring Opportunities and Making a (Small, But Real) Difference -- Part I: Enriching International Business Research Agenda -- The Full Canvas: Exploring the Bright and Dark Sides of International Business Strategy...

Research on digital businesses builds upon a well-established set of theories, models, and frameworks. A frequently used approach within the paradigm of common variance theory is to first create a theory-based model and then test it using a multivariate method. Cross-sectional data is often used...