Ha‐Brookshire, Jung E.; Dyer, Barbara - In: Journal of Fashion Marketing and Management: An … 13 (2009) 2, pp. 161-178
Purpose – The purpose of this paper is to confirm empirically the existence of a US apparel import intermediary (AII) identity crisis, and to provide a detailed descriptive profile of AIIs, differentiating them from apparel firms not primarily engaged in importing activities....