Similar Search Results

The scientific management of the consumer interest

Nyland, Chris; Mcleod, Amanda - In: Business history 49 (2007) 5, pp. 663-681

Persistent link: https://www.econbiz.de/10007796872

"Pseudo-scientific hokus pokus" : motivational research's Australian application

MacLeod, Amanda - In: Journal of historical research in marketing 1 (2009) 2, pp. 224-245

Persistent link: https://www.econbiz.de/10003915794

Legislating in the consumer interest : the Victorian consumers protection council 1964 - 1970

MacLeod, Amanda - In: Consumer Australia : historical perspectives, (pp. 97-117). 2010

Persistent link: https://www.econbiz.de/10008908472

"Pseudo-scientific hokus pokus" : motivational research's Australian application

McLeod, Amanda - In: Journal of historical research in marketing 1 (2009) 2, pp. 224-245

Persistent link: https://www.econbiz.de/10009890112

Quality control: The origins of the Australian Consumers' Association

McLeod, Amanda - In: Business History 50 (2008) 1, pp. 79-98

The Australian Consumers' Association (ACA) was formed in 1959 in response to increasing market competition, falling product standards and mass manipulation by marketers. Despite being the first, largest and most influential consumer organization in Australia, the Association and the origin of...

Persistent link: https://www.econbiz.de/10009223821