increase consumption. Inventory on hand is therefore posited to exert two countervailing forces on the probability of purchase … the same time however, theory suggests higher levels of inventory may drive up the rate of consumption, thereby increasing … low thresholds implying that inventory build up does not drive consumption; ice cream and soft drinks have relatively …

need to purchase; however, theory suggests higher levels of inventory can drive up consumption, thereby increasing the …Product inventory exerts two countervailing forces on the probability of purchase: More inventory on hand reduces the … chance of purchase. Moreover, consumers have biased estimations of their own inventory—especially at high levels of inventory …

consumption rate of consumers. The model is motivated by recent theoretical and empirical research which suggests inventory …) and indirect (via inventory) effect of marketing activity on consumption. We introduce the concept of \inventory … elasticity of consumption to represent the effect of inventory on consumption rates and propose a function that allows consump …

consumption rate of consumers. The model is motivated by recent theoretical and empirical research which suggests inventory …) and indirect (via inventory) effect of marketing activity on consumption. We introduce the concept of \inventory … elasticity of consumption to represent the effect of inventory on consumption rates and propose a function that allows consump …

able to take into account consumption dynamics. In the model, households derive utility from consumption, and they relate … their purchase behavior to consumption planning. We illustrate our model for yogurt purchases, and show that our model … on the available inventory stock. Furthermore, we find that promotionalactivities increase sales through more purchases …

able to take into account consumption dynamics. In the model, households derive utility from consumption, and they relate … their purchase behavior to consumption planning. We illustrate our model for yogurt purchases, and show that our model … on the available inventory stock. Furthermore, we find that promotionalactivities increase sales through more purchases …

able to take into account consumption dynamics. In the model, households derive utility from consumption, and they relate … their purchase behavior to consumption planning. We illustrate our model for yogurt purchases, and show that our model … on the available inventory stock. Furthermore, we find that promotional activities increase sales through more purchases …

able to take into account consumption dynamics. In the model, households derive utility from consumption, and they relate … their purchase behavior to consumption planning. We illustrate our model for yogurt purchases, and show that our model … on the available inventory stock. Furthermore, we find that promotionalactivities increase sales through more purchases …