Narrow search
Showing 1 - 10 of 29,757
Cover Image
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Cover Image
Communication planning : current situation analysis and future developments in different markets
Vignali, Claudio; Rasicci, Claudia - In: International journal of business and globalisation : IJBG 2 (2008) 3, pp. 310-329
Persistent link: https://www.econbiz.de/10003710961
Cover Image
Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo; Zschiesche, Arnd - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716436
Cover Image
Building brands without mass media
Joachimsthaler, Erich; Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784589
Cover Image
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo; Cruz, Angela; Schroeder, Jonathan E. - In: European journal of marketing : EJM 44 (2010) 5, pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Cover Image
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Cover Image
Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Cover Image
Sharing economic rents with intermediaries : a strategy for establishing brands as rent generating assets in international markets
Betts, Stephen C. - In: Journal of international business and economics : JIBE 13 (2013) 4, pp. 123-134
Persistent link: https://www.econbiz.de/10010241889
Cover Image
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972