This paper presents a retrospective analysis of the service sector focusing on the hotel industry with reference to how internationalisation and globalisation are having a major effect on demand, and as a result how changes must be made to what is offered. The so-called mass tourism must evolve;...

This work sets out an innovative methodology that aims to facilitate the implementation and continuous improvement of social responsibility. It is a methodology that takes account of strategic-economic, social and environmental questions and allows measuring the impact of each of these aspects...