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Winning Ways
Pope, Nigel; Voges, Kevin; Brown, Mark - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10008255774
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LITIGATION Getting the upper hand in finance disputes: Three mechanisms for radically reducing costs risk and outlay in litigation and Mechanisms can be used in any combination.
Brown, Mark - In: Butterworths journal of international banking and … 25 (2010) 9, pp. 552-555
Persistent link: https://www.econbiz.de/10008715890
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How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?
Brown, Mark; Bhadury, Roop; Pope, Nigel - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10008395102
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The Impacts of Retail Promotions on the Demand for Orange Juice: A Study of a Retail Chain
Lee, Jonq-Ying; Brown, Mark; Chung, Rebecca - In: Journal of food products marketing 15 (2009) 2, pp. 175-189
Persistent link: https://www.econbiz.de/10008230197
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Winning Ways
Pope, Nigel; Voges, Kevin; Brown, Mark - In: International journal of advertising : the quarterly … 38 (2009) 2, pp. 5-21
Persistent link: https://www.econbiz.de/10009976391
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The Impact of Comedic Violence on Viral Advertising Effectiveness
Brown, Mark; Bhadury, Roop; Pope, Nigel - In: International journal of advertising : the quarterly … 39 (2010) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10009976421
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Sharp bounds for NBUE distributions
Brown, Mark - 2013
Persistent link: https://www.econbiz.de/10010169505
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Covered bonds - Opportunities rise despite growing pains - The EU has at last introduced uniformed covered bond market legislation, but practitioners still doubt if it will create...
Brown, Mark; Neville, Laurence - In: Euromoney (2005), pp. 89-105
Persistent link: https://www.econbiz.de/10006232607