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Persistent link: https://www.econbiz.de/10012273700
The hotel industry utilises the concept of human resource practices system differentiation (HRPSD) by focusing resources on managerial level jobs as a technique of strategic human resource management (SHRM). Despite its use in both practice and the academic literature, research focusing on HRPSD...
Persistent link: https://www.econbiz.de/10009448288
The purpose of this conceptual paper is to develop an understanding the role of consumer evaluation of hotel restaurant co-branding and consider how this impacts intention to purchase. Developed from the existing co-branding literature, a conceptual model of hotel-restaurant co-branding is...
Persistent link: https://www.econbiz.de/10009448498
The interaction of actors in a network is of increasing attention in tourism research, as is the ways in which innovations are facilitated by such networks. While there has been attention on formal networks, less focus has been given to how informal sectors create and share innovation to gain...
Persistent link: https://www.econbiz.de/10009448764
This study investigates the relationship between perceived brand fit and intention to purchase in the context of a co-branded hotel-restaurant. In particular it examines if co-branding of a hotel in a Thai hotel chain with an independently owned theme restaurant stimulates intention to purchase...
Persistent link: https://www.econbiz.de/10009448886
Since the emergence of the destination branding literature in 1998, there have been few studies related to performance measurement of destination brand campaigns. There has also been little interest to date in researching the extent to which a destination brand represents the host community?s...
Persistent link: https://www.econbiz.de/10009483559
Purpose: This study aims to investigate the decision-making processes of international retirement migrants. The development of a place in response to the high demand for international retirement migration has become an important strategy for stakeholders within host destinations; of particular...
Persistent link: https://www.econbiz.de/10012076889
Purpose: The purpose of this paper is to explore recent trends in the theories and methods applied to studies on residents’ attitudes. Design/methodology/approach: To achieve the objective of this research, this paper provides a review of 90 journal articles on residents’ attitudes towards...
Persistent link: https://www.econbiz.de/10012080730
Purpose: Hotel labour costs in Malaysia are increasing. This paper aims to explore Langkawi hotel managers’ perceptions about reducing labour costs using various information and communication technology (ICT) innovations. Design/methodology/approach: Semi-structured interviews were conducted...
Persistent link: https://www.econbiz.de/10012080763
Persistent link: https://www.econbiz.de/10012633066