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The future of sustainable marketing : stakeholder perspectives on sustainable agricultural marketing
Tshuma, Sinothando; Dube, Mercy; Hungwe, Delight Rufaro; … - In: Emerging technologies and marketing strategies for …, (pp. 88-100). 2024
Persistent link: https://www.econbiz.de/10014635506
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Social media influencer effects on CSR communication : the role of influencer leadership in opinion and taste
Cheng, Yang; Hung-Baesecke, Chun-Ju Flora; Chen, Yi-Ru … - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 336-359
Persistent link: https://www.econbiz.de/10014635507
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Acquisition as a mode for servitisation: servitisation integration and consequences
Öberg, Christina - In: Journal of Service Management 35 (2023) 6, pp. 1-21
Purpose While existing literature extensively explores manufacturing firms expanding into services, little is known about the modes of servitisation, the means by which they carry it out. This paper concentrates on acquisitions as a mode of servitisation. Post-acquisition integration is when the...
Persistent link: https://www.econbiz.de/10014894749
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The Myth of the Ethical Consumer
Ramanathan, Jayasankar - In: Journal of Product & Brand Management 21 (2012) 1, pp. 68-68
Persistent link: https://www.econbiz.de/10014896279
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Relationship marketing: looking backwards towards the future
Payne, Adrian; Frow, Pennie - In: Journal of Services Marketing 31 (2017) 1, pp. 11-15
Purpose This paper aims to review the growth and development of the field of relationship marketing and, through a consideration of this body of work, identifies key research priorities for the future of relationship marketing. The paper also delineates the frequently confused associated...
Persistent link: https://www.econbiz.de/10014906493
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How can the hospitality industry increase corporate value aligned with sustainable development goals? Case examples from Hilton, Meliá and Sun
Matteucci, Victoria - In: Worldwide Hospitality and Tourism Themes 12 (2020) 5, pp. 509-523
responsibility offering an ample perspective. The consideration of brand personality and stakeholder priorities offers alternative …
Persistent link: https://www.econbiz.de/10015038053
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Community as stakeholder of the corporate social responsibility programme in Malaysia: outcomes in community development
Ismail, Maimunah; Alias, Siti Noormi; Mohd Rasdi, Roziah - In: Social Responsibility Journal 11 (2015) 1, pp. 109-130
two objectives. Design/methodology/approach – Building on the stakeholder theory and the work of Visser’s CSR pyramid …
Persistent link: https://www.econbiz.de/10015022397
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The relationship between employee orientation, financial performance and leverage
Wieland, Sabrina; Flavel, Benjamin Scott - In: Social Responsibility Journal 11 (2015) 4, pp. 716-733
was found which is in disagreement with stakeholder capital structure theories which propose that there is a negative …
Persistent link: https://www.econbiz.de/10015022721
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Integrated management systems – interpretations, results, opportunities
Dahlin, Gunnar; Isaksson, Raine - In: The TQM Journal 29 (2017) 3, pp. 528-542
exploring how integrated stakeholder needs could be managed, possibly as process-based IMSs. Originality/value This paper sheds …
Persistent link: https://www.econbiz.de/10015032104
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ISO and OHSAS certifications
Qi, Guoyou; Zeng, Saixing; Yin, Haitao; Lin, Han - In: Management Decision 51 (2013) 10, pp. 1983-2005
decision towards management standards use. Findings – The results show that stakeholder influence varies across different …. Research limitations/implications – This study does not touch upon performance issues. The relationship between stakeholder … be taken to raise stakeholder awareness of corporate occupational health and safety (OH&S). Originality/value – Although …
Persistent link: https://www.econbiz.de/10014936287