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A more comprehensive understanding and measure of customer helping behavior

Johnson, Jennifer Wiggins; Rapp, Adam - In: Journal of Business Research 63 (2010) 8, pp. 787-792

We develop a more comprehensive measure of discretionary, extra-role behaviors that customers engage in to help a company. While customer helping behaviors have been studied previously, attempts to develop valid measures have been limited. We use the validation process for the Organizational...

Persistent link: https://www.econbiz.de/10008871574

A more comprehensive understanding and measure of customer helping behavior

Johnson, Jennifer Wiggins; Rapp, Adam - In: Journal of business research : JBR 63 (2010) 8, pp. 787-793

Persistent link: https://www.econbiz.de/10008433506

Web strategies and the performing arts : a solution to difficult brands

Preece, Stephen B.; Johnson, Jennifer Wiggins - In: International journal of arts management 14 (2011/12) 1, pp. 19-31

Persistent link: https://www.econbiz.de/10009381393

Consumption-focused self-expression word of mouth : a new scale and its role in consumer research

Saenger, Christina; Thomas, Veronica L.; Johnson, … - In: Psychology & marketing 30 (2013) 11, pp. 959-970

Persistent link: https://www.econbiz.de/10010206848

To influence or not to influence : external reference price strategies in pay-what-you-want pricing

Johnson, Jennifer Wiggins; Cui, Annie Peng - In: Journal of business research : JBR 66 (2013) 2, pp. 275-281

Persistent link: https://www.econbiz.de/10009715012

Can purchase behavior predict relationship perceptions and willingness to donate?

Johnson, Jennifer Wiggins; Peck, Joann; Schweidel, David A. - In: Psychology & marketing 31 (2014) 8, pp. 647-659

Persistent link: https://www.econbiz.de/10010399720

Hidden consumption behaviour : an alternative response to social group influence

Thomas, Veronica L.; Jewell, Robert D.; Johnson, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 512-531

Persistent link: https://www.econbiz.de/10011309585

What you ask changes what I pay : framing effects in pay what you want pricing

Cui, Annie Peng; Johnson, Jennifer Wiggins - In: Journal of marketing theory and practice 25 (2017) 4, pp. 323-339

Persistent link: https://www.econbiz.de/10011771017

Consumer perceptions of arts organizations' strategies for responding to online reviews

Johnson, Jennifer Wiggins; Song, Chanhoo; Trivedi, Dharti; … - In: International journal of arts management 20 (2017) 1, pp. 4-20

Persistent link: https://www.econbiz.de/10011782129

Childhood brand nostalgia : a new conceptualization and scale development

Shields, Alison B.; Johnson, Jennifer Wiggins - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 359-369

Persistent link: https://www.econbiz.de/10011570926