In this paper I develop a structural model of platform demand in two-sided markets and use it to estimate platform …

What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women … differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not … demand than competitors that did not go online. Descriptive evidence on the magazines? website contents shows that websites …

demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women … coincide well with those of industry sources, magazines with a high circulation elasticity of advertising demand price markedly … below marginal cost and website provision neither has a significant effect on magazine nor on advertising demand. Keywords …

The effect of website provision on the demand for German women's magazines is analyzed using differentiated product … demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website … alternative econometric approaches to identify the demand model. A counter-factual analysis shows, however, that online magazines …

demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women … coincide well with those of industry sources, magazines with a high circulation elasticity of advertising demand price markedly … below marginal cost and website provision neither has a significant effect on magazine nor on advertising demand …

The effect of website provision on the demand for German women's magazines is analyzed using differentiated product … demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website … alternative econometric approaches to identify the demand model. A counter-factual analysis shows, however, that online magazines …

What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women … differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not … demand than competitors that did not go online. Descriptive evidence on the magazines' website contents shows that websites …

What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women … differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not … demand than competitors that did not go online. Descriptive evidence on the magazines' website contents shows that websites …