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Purpose: Industry 4.0 is dramatically affecting businesses behaviours and strategies, transforming products design, manufacture, operations and services. An outcome of this transformation is digital servitization. This paper aims to contribute to the extant literature about digital...
Persistent link: https://www.econbiz.de/10012280145
Purpose: This article analyses the new venture creation by patient innovators in 40 countries examining the effects of the four macro-level factors on entrepreneurship, adding a fifth sector-specific (healthcare) factor. Design/methodology/approach: By applying the statistical tool of principal...
Persistent link: https://www.econbiz.de/10012413702
Purpose: The present study aims to contribute to the growing stream of literature about the network perspective of value co-creation via key account management (KAM) by exploring how firms, in complex industrial markets, use key account strategies to create value, not only for buyers and...
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