Leone, Daniele; Schiavone, Francesco; Simoni, Michele - In: Journal of Business & Industrial Marketing 36 (2021) 13, pp. 199-209
Purpose: The present study aims to contribute to the growing stream of literature about the network perspective of value co-creation via key account management (KAM) by exploring how firms, in complex industrial markets, use key account strategies to create value, not only for buyers and...