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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban; Arancibia Carvajal, Sara; Wang, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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Consumers' purchase intention toward foreign brand goods
Son, Junghwa; Jin, Byoungho; George, Bobby - In: Management decision : MD 51 (2013) 2, pp. 434-450
Purpose: This study aims to understand Indian consumers' purchase behaviors of foreign brand goods as a way to help US … college students at four universities in Bangalore, India. Findings: The results revealed that attitude toward foreign brand … brand jeans than did normative influences (i.e. subjective norm and face saving). Research limitations …
Persistent link: https://www.econbiz.de/10009726498
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Green spirit : consumer empathies for green apparel
Cowan, Kirsten; Kinley, Tammy - In: International journal of consumer studies 38 (2014) 5, pp. 493-499
Persistent link: https://www.econbiz.de/10010517761
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Pro-environmental purchase intention towards eco-friendly apparel : augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern
Kumar, Nishant; Garg, Pratibha; Singh, Shailender - In: Journal of global fashion marketing : JGfM 13 (2022) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10013270692
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Understanding purchase intention towards eco-friendly clothing for generation Y & Z
Abrar, Muhammad; Sibtain, Muhammad Muzummil; Shabbir, Rizwan - In: Cogent business & management 8 (2021) 1, pp. 1-19
Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image building through green consumption is very limited,...
Persistent link: https://www.econbiz.de/10012669055
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Sustainable apparel purchase intention : collectivist cultural orientation and price sensitivity in extended TPB model
Kumar, Nishant; Mohan, Divya - In: Journal of revenue and pricing management 20 (2021) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10012500562
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Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the USA and China
Ko, Seung Bong; Jin, Byoungho - In: Journal of fashion marketing and management 21 (2017) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011703061
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Media and sustainable apparel buying intention
Lenne, Orpha de; Vandenbosch, Laura - In: Journal of fashion marketing and management 21 (2017) 4, pp. 483-498
Persistent link: https://www.econbiz.de/10011795872
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The determinants of purchase intention for environmentally sustainable apparel : an extended theory of planned behaviour model
Bayrak Meydanoğlu, Ela Sibel; Teodorescu, Margareta; … - In: Sustainability in Business Management, (pp. 1-15). 2023
Persistent link: https://www.econbiz.de/10014337974
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The impact of critical factors on purchase intention towards environmentally sustainable apparel : an empirical study on young Turkish consumers
Bayrak Meydanoğlu, Ela Sibel; C̦ilingirtürk, Ahmet Mete - In: Sustainability innovations in times of crisis : 2nd …, (pp. 58-83). 2023
Persistent link: https://www.econbiz.de/10014432060