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The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.; Jensen, Jonathan A.; Tyler, B. David - In: The journal of business & industrial marketing 37 (2022) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
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Do alliance capabilities matter in tourism dynamic capabilities development? : an examination through agility and resilience lens
Mandal, Santanu; Vishnu, Shri; Roshini, Maria - In: International journal of business excellence : IJBEX 25 (2021) 3, pp. 370-390
Persistent link: https://www.econbiz.de/10012798374
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The Effect of a Firm's Resource Characteristics on Strategic Alliance Formation in the Airline Industry
Song, Yun-Ah - 2018
The purpose of this research is to explain why airlines should form a strategic alliance (SA). Based on the resource-based view theory, we develop three predictors: firm's size, number of hubs, and number of destinations, and analyze their effect on alliance formation. We also included two...
Persistent link: https://www.econbiz.de/10012934220
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Can systems integration lead to improved performance? : the role of strategic alliances
Geleilate, José Mauricio Galli; Parente, Ronaldo Couto; … - In: Industrial marketing management : the international … 95 (2021), pp. 17-28
Persistent link: https://www.econbiz.de/10012588293
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Dynamic simulation research on the effect of resource heterogeneity on knowledge transfer in R&D alliances
Zhang, Hui; Zhou, Minfei; Rao, Huguang; Zhou, Dan - In: Knowledge management research & practice : KMRP ; an … 19 (2021) 3, pp. 370-386
Persistent link: https://www.econbiz.de/10012623338
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Extending alliance management capability in individual alliances in the post-formation stage
Dhaundiyal, Mayank; Coughlan, Joseph - In: Industrial marketing management : the international … 102 (2022), pp. 12-23
Persistent link: https://www.econbiz.de/10013258999
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From hybrid TV towards transmedia : recent marketing advances of the New Media developments
Hsu, Wen-yi; Shih, Stone - 2013
Large broadcasters and independent media companies are already aware of the global developments in transmedia storytelling and understand that this is the trend (Gambarato, Renira R., 2012). In Taiwan, the HwaCom New Media project started with a government funded HbbTV development project, and...
Persistent link: https://www.econbiz.de/10010210521
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The second face of appropriability : generative appropriability and its determinants
Ahuja, Gautam; Curba Morris Lampert; Novelli, Elena - In: The Academy of Management review : AMR 38 (2013) 2, pp. 248-269
Persistent link: https://www.econbiz.de/10009739537
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Exploration versus exploitation in alliance portfolio : performance implications of organizational, strategic, and environmental fit
Yamakawa, Yasuhiro; Yang, Haibin; Lin, Zhiang - In: Research policy : policy, management and economic … 40 (2011) 2, pp. 287-296
Persistent link: https://www.econbiz.de/10009151655